GUESS : What will happen this summer?

by Aycan ALP

GUESS, continues its success from the 1980s and even today still produces sportswear and more refined, elegant collections, taking women to safari, while its men’s collection focuses on sea and tropical climate themes this summer.

GUESS first entered the clothing market with its jean collection during the 1980s and has grown from strength to strength. Today it has taken important steps toward being an increasingly growing trademark with its pieces suited to every style of every aspect of life. GUESS has succeeded in being one of the pioneers in women’s wear, men’s wear and accessories. Once again it presents its different range for appreciation with its Spring/Summer 2006 collections.         

Safari Freedom for women

GUESS focuses on freedom and excitement and follows these themes for the Spring/Summer 2006 Women’s Collection. It prepares to seduce women with pieces very similar to the ones we would see in a Hollywood set. The clothes sometimes reflect a sexy woman coming out of the exciting atmosphere of Safari, sometimes a natural woman reflecting the comfort of her home, also the mystical aspects of nature have been incorporated into the pieces for an unforgettable journey. Pieces supported with crocodile patterns, silken camisoles and flower-patterned textiles have been used beautifully, animal figures, and embroidered chiffon skirts, also bring extremely attractive lines to the collection. Tight trench coats that fit close against the body in a flattering way and linen embroidered blouses woven with metallic thread are completed with safari style Bermuda shorts.

Defaced looking jeans, which are popular, every season, offer a variety of options for the wearer every hour of the day. Canvas jackets, which compliment the jeans, inspire confidence with their aesthetic pose and form. The colour preference of blue, green, brown supporting natural lines, gives a “safe place” feeling ahead of scorching summer days. The effects of this approach also can be seen in tops made from Şile bezi and hooked needle knitting embroidery.

GUESS girls will look both ultra-feminine and modest this summer with striking clothes that match and are sexy with sophisticated features. The waistlines are creeping upwards this season and a little higher with a narrow cut to emphasise and slim the leg. They are embellished with Swaroski gems making them different from the others. Also the use of very authentic looking dragon patterns worked with metal and gem embroidery leads to an extra avant garde appearance.

While silk top pieces are fixed in pink python jackets, silken satin dresses and tops are reminiscent of flower gardens in summer. Chick yellow, Nile green and earth tones in harmony with the lively days of spring and summer, represents the expression of the energy inside GUESS woman. Every kind of accessory including shoes, handbags, belts and hats are put up for sale under the scope of monogram logo products.           

Perfectionist men not giving up comfort

GUESS, in its Spring/Summer 2006 collection for men, reflects the longing for the warmth of the sun after the tiring and depressing days of winter. Shop windows display the Marciano collection with GUESS introducing gentlemen and kind men as the theme for its collection.

GUESS prefers pieces, which reflect the enthusiasm, spirit and peace of summer. It virtually lends its helping hand to men who are tired and frayed from a stressful working life in today’s modern and global world. While bright fabrics designed to proceed towards different adventures constitutes the major part of the collection, comfort is always kept in the forefront. The importance given to physical appearance is reflected to the GUESS Spring/Summer 2006 Collection at the level of perfectionism. Among the pieces maintaining the perfectionist line without making concession from comfort. T-shirts and shirts attract attention with sconce applications in details. The smartness of the clothes is enhanced with striped, floral and checked embroidery in conformity with the summer concept. Nearly all the colours in the collection reflect the sunsets of summer and the balmy atmosphere of early evening. A visual saturation occurs derived from the use of earthy tones such as, orange, yellow, pink, green and blue and pastels when combined makes its impressionable mark on the collection.

Of course sea and sailor themes spring to mind when one says summer and this theme has not been forgotten in the GUESS Spring/Summer 2006 collection. GUESS clubbing sailor trench coats, together with very slim linen shirts constitutes the most significant pieces of the collection. Emblems and striped patterns, rosettes, medals and military motifs used for decoration changes the tune of the collection. Twin sets where shady and crinkled fabrics are used, the amalgamation of blue, white, military green and smoke tones catch one’s eyes.

Seaside, tropical climate, mystery of islands and sea are considered as the most important features of the collection. Comfortable and feel-at-home combinations planned for fast-paced lives are designed to eliminate the tension of work life. Hawaii shirts, Bermuda shorts, cotton and linen mixes, cream-colored, handwork illustrated beach pans, pareos (which are knotted from the waist), local ethnic designed embroidery, tattoo and henna motifs draws attention and  highlights the distinguishing features of this collection.

Warm orange tones of the sun combined with the white tones of sandy beaches are reflected together with the cooling turquoise tones of the ocean and bright pink tropical flowers. The higher waisted jeans no not require a belt but foulard has been preferred. Of course an outfit is not complete without the perfect foot wear and comfortable airy sandals have been chosen to complete the summer look becoming indispensable.

( DIPLOMAT  -  May 2006  -  Ankara )